Paid growth · measured in enquiries
Google Ads for trades

Stop paying for clicks. Start measuring enquiries.

Campaigns, a focused landing page and tracking built as one system—so you know what brings in work and what wastes budget.

  • Campaign structure around profitable services
  • One initial landing page matched to the ads
  • Calls and forms tracked properly
  • Clear monthly decisions, not vanity metrics

Get a growth assessment.

Tell us what you sell and where. We reply within one working day with a straight recommendation.

No sales call unless you request one. Your details stay with Mantlework.

3-month startThen cancel monthly
Conversion trackedCalls and forms, not clicks
Budget controlledSpend focused by service and area
Plain reportingWhat worked and what changes next
One connected system

The ad is only as good as what happens after the click.

Campaign, page and measurement are built together. That gives each search a clear next step and gives you evidence to improve the spend.

01 / Demand

Searches with buying intent

Focus on the services, locations and terms most likely to become worthwhile work.

02 / Message

Ads that set the right expectation

Clear offers that match the search and lead to a page built around the same promise.

03 / Conversion

One focused landing page

A fast mobile page with useful detail, proof, objections answered and one obvious action. Additional pages are quoted separately.

04 / Learning

Tracking and monthly decisions

Measure enquiries, cut wasted spend and put more budget behind what produces.

The numbers that matter

Clicks are not the outcome.

Reporting should connect spend to calls, forms and useful enquiries. That is the basis for every change—not impressions for their own sake.

Measure

What became an enquiry?

Track the actions that can turn into booked work.

Diagnose

Where did people drop?

Separate weak traffic, weak ads and weak pages.

Improve

What earns more budget?

Move spend toward the combinations that produce.

A plan built around the maths

Clear management. Ad spend stays separate.

£395 / month minimum

Management is £395 a month or 15% of media spend, whichever is higher, plus a £295 one-off setup. There is a three-month initial term, then it runs monthly. Your Google Ads budget is paid separately.

Assess my growth plan
Questions

Before you fund a campaign.

What is included each month?

Campaign and budget management, keyword and search-term work, negative keywords, targeting, ad copy, conversion tracking, ongoing optimisation and a plain-English monthly report. The setup also includes one initial focused landing page.

What is not included?

SEO, blog or social content, social-media management, photography, video, website redesigns and additional landing pages are separate. We price any extra work before it begins.

Why is there a three-month initial term?

The first month includes setup and early data collection. Three months gives the campaign enough time to be tested, improved and judged on more useful evidence. After that it runs monthly and can be cancelled before the next billing date.

Is the Google ad budget included?

No. Management is £395 a month or 15% of media spend, whichever is higher. Your media budget is paid directly to the advertising platform.

What does the setup fee cover?

The £295 setup covers campaign structure, conversion tracking and one initial focused landing page needed before launch.

Can you guarantee a number of leads?

No. Demand and competition change. The responsible promise is transparent setup, accurate tracking and active improvement based on results.

Do I need a new website?

Not necessarily. A focused landing page can work alongside your current site. We assess the existing setup before recommending a rebuild.

Which trades is this for?

Businesses with a defined service area, clear job values and enough capacity to respond quickly to new enquiries.

Know whether paid growth stacks up.

Send the service, area and current site. Get a straight recommendation.

Get my assessment
Assess my growth plan